Domain due diligence report · 2026-09-06

digg.com

Proceed with caution · 0 critical · 1 warnings · 4 notes
A86/100
Summary

digg.com is one of the best-known short .com properties on the open web: four letters, registered 2000-02-20, archived since 1998, and still live today at https://digg.com/tech behind Cloudflare DNS and Vercel hosting, with Google Workspace mail. Open PageRank of 8.67/10 and roughly 14,585 referring domains reflect two decades as a mainstream social-news brand. The Wayback record is enormous — over 6.4 million captures across 272 months, peaking at ~2.98M in 2021. This is an operating, trademarked brand asset rather than a dormant name, so any purchase is effectively a brand/business acquisition. The registration currently sits at NameCheap with client transfer prohibited and an expiry of 2028-12-29. Minor hygiene issue: mail is configured without SPF.

Realistic use: acquisition of an operating media brand · high-authority editorial/news property · brand plus trademark purchase only · not suitable as a generic repurposed shell

Findings

Top risks

  • "Digg" is a live, heavily used trademark; buying the domain without the mark invites legal conflict.
  • Content and business have changed hands and direction repeatedly (2006 social news → 2014 curation → 2024+ topic-monitored feeds); expect editorial and traffic volatility.
  • Backlink authority is brand-driven — repurposing the domain for an unrelated business likely wastes most of that equity.
  • Mail is configured with no SPF record, so the domain can be spoofed until fixed.
  • Five of seven sibling TLDs (.net, .org, .ai, .app, .dev) are already taken, so brand confusion is likely.
  • Only 1 page appears in the latest Common Crawl (CC-MAIN-2026-34), which is far smaller than the archive volume implies — verify what is actually indexed.

Ask the seller

  • Does the sale include the Digg trademark, logo, user accounts, and social handles, or the domain only?
  • Who currently operates the live site on Vercel, and does that operation transfer with the sale?
  • Can you provide GA/Search Console exports covering the last 24 months, given the 2021 and 2024 capture spikes?
  • Are there outstanding licensing, contributor, newsletter, or merch-store obligations attached to the brand?
  • Why is the registration held at NameCheap under privacy with no organisation listed, and can you prove control of the registrant email?
  • Has the domain ever carried manual actions, and what is the current status of the Google Workspace mail and its SPF/DKIM/DMARC records?

Name quality

Score100/100
Namedigg.com · 4 characters
Notes4 characters: very short, memorable; pronounceable (passes the radio test); .com is a premium TLD

Registration

RegistrarNameCheap, Inc.
Created2000-02-20
Updated2026-05-15
Expires2028-12-29
Statusclient transfer prohibited
Nameserverskatja.ns.cloudflare.com, zac.ns.cloudflare.com
DNSSECnot signed
SourceRDAP

Timeline

200020052010201520202025RegistrationArchiveIdentity2000-02-20 → 2028-12-291998-11-11 → 2026-09-032006-08-15 → 2011-08-15: Digg social news technology section2014-02-16 → 2026-09-03: Digg curated internet newstoday

What the site looked like

digg.com on 1998-11-11
1998-11-11 · business
digg.com on 2009-02-15
2009-02-15 · community
digg.com on 2014-02-16
2014-02-16 · blog media
digg.com on 2016-09-15
2016-09-15 · blog media
digg.com on 2021-09-16
2021-09-16 · blog media
digg.com on 2026-09-03
2026-09-03 · blog media

Archive history

98
99
00
01
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Captures per year (6438513 total). First 1998-11-11, last 2026-09-03.

The earliest capture, 1998-11-11, shows an unrelated "Welcome to Digg Records" splash page — that predates the current registration created 2000-02-20 and belonged to a different owner. Captures are sparse through 2001 and absent 2002–2003. From 2004–2005 archiving explodes (521 captures in 2005) as Digg launches as a social news site; the 2006-08-15 snapshot shows "digg / Technology" with Swarm and Stack visualizations, and the 2009 version lists Apple, Linux/Unix, Security and other tech verticals. The 2011-08-15 capture advertises a beta invite for "the next Digg innovation" — the contentious v4 era. From 2014-02-16 the site runs under the current positioning, "Digg — What the Internet is talking about right now," adding Video, Editions, Store and Picks sections through 2016–2021, plus merch and newsletter funnels. By 2024 titles shift to "News and Trending Stories Around the Internet | Digg," and the 2026-09-03 capture shows "Technology News · Digg" with stories "discovered through Topic monitoring." Continuous English-language editorial use, no gaps, no risky flags, clean on SURBL.

Identity over time

Sampled snapshots

DateHTTPLangTitle / descriptionFlags
1998-11-11200business en(no title)
Minimal splash page for a music label site.
2006-08-15200community endigg / Technology
Early Digg user-voted technology news aggregator.
2009-02-15200community enDigg - All News, Videos, & Images
Community-driven news, video and image sharing site.
2011-08-15200community enDigg - All Topics - The Latest News Headlines, Videos and Images
Social news platform with topic sections and user voting.
2014-02-16200blog media enDigg - What the Internet is talking about right now
Editorially curated news and viral content homepage.
2016-09-15200blog media enDigg - What the Internet is talking about right now
Curated articles, videos and original content.
2019-03-16200blog media enDigg - What the Internet is talking about right now
Aggregated trending stories with original features.
2021-09-16200blog media enDigg - What the Internet is talking about right now
News aggregation site with accounts and merch store.
2024-03-16200blog media enNews and Trending Stories Around the Internet | Digg
News aggregation with newsletter and product review sections.
2026-09-03200blog media enTechnology News · Digg
Automated topic-monitored technology story listings.

Current state

Reachableyes (HTTP 200)
Final URLhttps://digg.com/tech
TitleTech News · Digg
DescriptionThe latest technology stories discovered by Digg.
Languageen
ServerVercel
TLS certificatevalid, Let's Encrypt, until Nov 12 09:00:24 2026 GMT

DNS, hosting and email

A / AAAA216.150.16.193, 216.150.1.193
Hosting networkVERCEL-08
MXaspmx.l.google.com, alt2.aspmx.l.google.com, alt1.aspmx.l.google.com, aspmx3.googlemail.com, aspmx2.googlemail.com
Mail providerGoogle Workspace
SPFnone
DMARCv=DMARC1; p=none;
Verification recordsgoogle-site-verification

Reputation

Spamhaus DBLunavailable
SURBLclean
URIBLunavailable
OpenPhish (live feed)clean
PhishTankclean
Google Safe Browsingunavailable

Open-web presence

Site sections seen by Common Crawl: / (1)

Open PageRank8.67/10 · global position #1,530 · 14,585 referring domains (Common Crawl host graph)
Common Crawl1 pages with HTTP 200 in CC-MAIN-2026-34

Same name on other TLDs

DomainStatusSinceRegistrar
digg.nettaken2007-12-23eName Technology Co., Ltd.
digg.orgtaken2025-05-20Spaceship, Inc.
digg.ioavailable—
digg.coavailable—
digg.aitaken2021-10-20GoDaddy.com, LLC
digg.apptaken2018-05-08Namecheap Inc.
digg.devtaken2019-02-25Namecheap Inc.

Certificate transparency

crt.sh unavailable.

Manual checks we recommend

Sources: Registration: RDAP (registry) · History: Wayback Machine, 6438513 captures over 272 months, 10 snapshots sampled · Reputation: Spamhaus DBL (unavailable), SURBL (clean), URIBL (unavailable) · Certificates: crt.sh (unavailable) · Live site and DNS: direct lookup at 2026-09-06. This report is generated from public data and automated heuristics; it is not legal advice.